Here you will read about digital projects I have managed as a product owner and product lead
Digital products by Total Design TD LAB
Head of TD LAB
SalesColors webapplication
DPG Media Banner Platform
Leven Lang Ontwikkelen online platform
Deliverables:
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Sales Colors Web application: designed and build from scratch. This application helps commercial organizations, teams and individuals to get insights in how to unlock their full commercial potential.
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Design Banner Platform for DPG Media: a platform to create unique digital banners in an efficient way and publish these creations easily
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Platform https://universitairdoorleren.nl/ Online catalogue for lifelong learning courses provided by all universities in the Netherlands including content import API's and csv imports.
Responsibilities:
P&L management of the Total Design digital lab. Product vision and roadmap, backlog priority setting, customer experience (UX & UI), project management, service delivery management with brands and e-tailers, integrating tooling and use data to gather user feedback to improve the platform
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Team:
Tech lead, 2 developers, 1 UX designer, 1 UI designer, Product owner
Syndy B2B platform for syndication of digital content
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Head of Product
Syndy's content management and export system
Deliverables:
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Online B2B platform for the management and distribution of e-commerce for brands towards e-retailers.
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E-commerce content managers could easily distribute new product content to retailer back-end systems, with Syndy's field mapping system, API, and export format builder
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Contracted corporate companies like Friesland Campina, SCA, Philips, and retailers like Bol.com, Coop, FeelUnique and more)
Responsibilities:
Product vision and roadmap, backlog priority setting, customer experience (UX & UI), project management, service delivery management with brands and e-tailers, integrating tooling and use data to gather user feedback to improve the platform
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Team:
Architect, 3 developers, 1 UX designer, 1 UI designer
Philips Skincare & Hair Assessment
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Agile Product Lead (Personal care digitale venture)
Philips Skincare assessment kit (connected skin measurement device + iOS app)
Deliverables:
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Philips Skincare Assessment kit including a skin measurement device and connected iOS, launched in the US, 4.5 star rating
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Tested and validated to user interest and business model for a connected haircare proposition leading a digital team in a corporate venture. Launched a prototype: hair measurement device with an app in China
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Responsibilities:
managing the value stream, stakeholder management overseeing the customer experience, value proposition creation, setting up lean experiments, leading a digital venture team.
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Team:
Product owner, UX/UI designer, Skin & Hair expert, data analyst, remote developers
Independer All-in-1 Insurance Package
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Agile Product Owner
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Deliverables:
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Userfriendly web module to help customers order an all-in-one insurance package by cherry-picking from different insurances
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Automated back-end administration process
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Six months after launch we acquired more than 10K new paying customers.
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Responsibilities:
Managing the product roadmap, backlog priority setting, KPI monitoring, stakeholder management overseeing the customer experience, optimizing the conversion funnel and relationship with the insurance companies
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Team:
3 developers and 1 UX/UI designer